Online TV viewing has been gaining in popularity. Nearly one-fifth of American households who use the internet watch television broadcasts online, double the viewership from 2006, The Conference Board and TNS report. The top two destinations for online broadcasts are the official TV channel homepage and YouTube.com.
Most consumers do not like a set schedule. Being able to watch broadcasts on their own tI'me and at their convenience are the top reasons users tune in online. Other reasons include avoiding commercials and portability. Nearly 72 percent of online households log on for entertainment purposes on a daily basis, and one in ten cites entertainment as the most I'mportant internet activity.
"Most consumers are pressed for tI'me and require flexibility in their daily schedules and TV viewing habits," says Lynn Franco, Director of The Conference Board Consumer Research Center. "Being able to watch broadcasts on their own tI'me and at their convenience are clearly reasons why we are seeing a greater number turning to the Internet. And, it is the reason why we would expect to see this trend continue."
The top five types of shows viewed online are news, drama, sitcom/comedy, reality shows and sports, with user generated content following close behind. Among consumers connecting to online broadcasts, 43 percent tune into the news, 39 percent watch drama shows, 34 percent view sitcom/comedy shows, 23 percent watch reality shows, 16 percent view sports, and 15 percent view user generated content. Other categories attracting viewers include previews, additional content from favorite shows, soap operas, and advertisements.
I love my internet tv stats so here we go..(pause for throat clearance..)Did you know that amongst online TV users, that nine out of ten like to view online tv in the home. The rest watch internet streams from their office with a small remainder viewing from other locations, such as friends house, car, library etc.
The survey was carried out by a company called TNS. Michael Saxon, Senior Vice President commented:- "Viewers shift from appointment TV to content on demand is well underway. Fundamentally, consumers expect content to be available when they want it, and on the screen of their choice – TV, PC, or mobile. For consumers, PCs enhance content on demand from sI'mply 'tI'me shifting' to 'place shifting'. Online content can be viewed in any room in the house, or at work or school."
The most popular of sites are the obvious ones such as YouTube and also the major networks homepages.
Most people watch via streaming rather than downloading first. The top two destinations for online broadcasts are the official TV channel homepage, accessed by 65 percent of viewers, and YouTube.com, accessed by 41 percent of viewers.
Other popular sites used for internet tv viewing are hulu, iTunes, various p2p and file sharing websites and the social network sites such as Digg. And not forgetting of course worldtvpc.com, I'm sure its in that list somewhere.
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